The new film offers high quality cultural entertainment for all the family, with a strong emotional appeal, a touching ecological message and a thrilling call to our children and teenagers self esteem. It also competes on the same level with international blockbusters.
| On the whole, Tainá 1 and Tainá 2 achieved: |
| - 22 Awards in National and International Film Festivals |
| - 1,700,000 spectators in Brazilian theaters |
| - 90 million spectators on open TV in Brazil and Latin America |
| - 260 mil DVDs sold in Brazil. The international home-video distribution is now going on |
| - 2 million pupils served in educational projects |
These data indicate that the film market is open to productions with the nature and quality of Taina’s movies
Amplified visibility for the sponsor’s trade mark as displayed on the film Tainá 3, thanks to the distribution plan to reach a theatrical audience of 1,500,000 espectadores and 30,000 DVD copies, besides the exhibitions on open TV and subscription/cable TV in Brazil and abroad.
Taina’s movies are record holders in attendance as far as film projects destined to schools are concerned. Both have obtained remarkable results with basic level pupils as a powerful pedagogical tool for ecological awareness and social inclusion. Tainá 3 is coming to enlarge such significance.
In exhibitions on Brazilian TV, as well as in Latin America and China, Taina 1 reached high audience rates. Taina 2 is now following the same path in Brazilian and Latin American markets. So the road is broadly open for Taina 3.
Acquainted with Taina’s strength and already an associate in Taina 2, Columbia Pictures became a co-producer and the national/international distributor of the new movie in all the media: theaters, television and home video.
Target audience: children and pre-adolescents between 4 and 12 years old; pupils and teachers of elementary schools; classes A, B, C, D and E.
In accordance with tax incentive legislation, the production of Tainá 3 already has the following partners: Petrobras, BNDES, Eletrobrás, Oi and Ancine.
